Meta Is Working On 'AI Personas' For Instagram, Messenger and WhatsApp

In a Facebook post today, Mark Zuckerberg said the company plans to develop 'AI personas' for Instagram, Messenger and WhatsApp. He also announced that the company is 'creating a new top-level product group at Meta focused on generative AI.' Engadget reports: It's currently investigating helpers for multiple media formats. You could see advanced chat features in Messenger and WhatsApp, or unique Instagram filters and ads. Video and 'multi-modal' content could also benefit, Zuckerberg says. In the near future, you'll see an emphasis on tools for creation and expression. The social media giant is also pooling its generative AI teams into a single group to help 'turbocharge' efforts in the emerging field, the executive adds. He doesn't provide more details, and cautions that there's a 'lot of foundational work to do' before the most advanced projects come to fruition.

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