In retail, an expanded customer journey brings new IT challenges

Historically, retailers and their IT partners have looked at Black Friday and Cyber Monday as critical markers, wanting all technology and website changes to be locked ahead of the busiest shopping days of the year. They have wanted the customer journey to be free from the unexpected detours that lead to abandoned shopping carts. But these days, while companies must execute flawlessly during the major holiday season, they can't let any balls drop throughout the year. Customers have so many online options. For retailers, every day is a critical shopping day, and companies need to put their best foot forward.… [Continue Reading]