What do we want? Data! What shall we do with it? Ermmm...

A new global survey of nearly 10,000 business leaders shows 80 percent say data is crucial to decision making in their organization. However, the study from Salesforce also shows that a third lack the ability to generate insights from data, only 29 percent are using data to inform their strategy when launching in new markets, and 67 percent are not using data to decide on pricing in line with economic conditions, such as inflation. There are other missed opportunities too. 79 percent of business leaders are not using data to inform their organization's diversity and inclusion policies, and only 17… [Continue Reading]