The dark data challenge

It is estimated that by 2025, the annual global data consumption will amount to 181 zettabytes -- over ten times more than in 2015. Does it mean we will make ten times better-informed business decisions? Most likely not, and the reason is simple: according to different sources, 75 percent or more of the data companies collect lurks in the dark. 'Dark data' is the vast amount of information collected by businesses but never analyzed or used. It can be web and app logs, email correspondence, visitor tracking data, the information generated by IoT devices, etc. Nowadays, every business activity is… [Continue Reading]