Marketing data science -- what is it and where is it headed? [Q&A]

Data science involves analyzing and interpreting large, complex amounts of data and turning it into valuable insight to achieve business goals. Though not exactly a breakthrough field now, it has changed many aspects of how markets conduct business. In a conversation with Jerry Johnson, founder and president of Marketing Data Science Associates and director of Cascade Strategies, we talk about data science, its applications in marketing, and its future with the emergence of AI. BN: What are the most common applications of data science in marketing? JJ: Several data science methods are currently being used by marketers all over the… [Continue Reading]