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Four top euro carriers will use phone numbers to target ads and annoy Google & Facebook

Monday February 13, 2023. 08:29 AM , from TheRegister
European Commission satisfied joint venture won't create competitive problems for locals
In a world saturated with digital ads, four of Europe's mightiest telcos will soon ask citizens if they're willing to volunteer their phone numbers to a startup that promises to deliver targeted ads while also observing European privacy regulations.…
https://go.theregister.com/feed/www.theregister.com/2023/02/13/european_carrier_adtech_jv_approved/
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