The Newest Feature in the Microsoft Store is More Ads

If your main problem with the Microsoft Store is that you get too many relevant results when you search for apps, good news: Microsoft is officially launching Microsoft Store Ads, a way for developers to pay to get their apps in front of your eyes when you go to the store to look for something else. From a report: Microsoft's landing page for the feature says the apps will appear during searches and in the Apps and Gaming tabs within the app. Developers will be able to track whether and where users see the ads and whether they're downloading and opening the apps once they see the ads.

Microsoft also provided an update on the health of the Microsoft Store, pointing to 2022 as 'a record year,' with more than 900 million unique users worldwide and 'a 122% year-over-year increase in developer submissions of new apps and games.' The company launched a 'pilot program' of the Microsoft Store Ads back in September of 2022, and the look of the ads doesn't appear to have changed much since then. Ads will be served to Microsoft Store users on Windows 10 and Windows 11 and are only available to developers who have already published their apps to the store.

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