Apple Will Talk Up Its Mixed-Reality Headset in 2023 But Not Much Else

Apple, after seven years of development, is nearly ready to launch its first mixed-reality headset. But the focus on this new product will lead to an otherwise muted 2023. Bloomberg: I first wrote in 2017 about Apple's ambition to launch a high-performance AR-based headset -- complete with its own operating system, App Store and dedicated chips. Back then, Apple had aimed to get it to market by 2019. Over time, the delays stacked up. Apple had plans to launch the device in 2020, then 2021 and then 2022. The final postponement, at least for the moment, happened last year. Up until fairly recently, Apple had aimed to introduce the headset in January 2023 and ship it later this year. Now the company is aiming to unveil it this spring ahead of the annual Worldwide Developers Conference in June, I'm told.

Apple has already shared the device with a small number of high-profile software developers for testing, letting them get started on third-party apps. The device's operating system, dubbed 'Borealis' inside the company, will be publicly named xrOS. With the current plan, Apple could introduce the device to consumers -- likely under the name Reality Pro -- and then get developers up to speed on its software features in June. On this timeline, the company would then ship the product later in the fall of 2023.

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