Amazon Planning Standalone App For Sports Content

According to the Information, Amazon is working on a standalone app for watching sports content. Reuters reports: Sports remains one of the biggest attractions for live viewing as U.S. audiences increasingly switch from pay TV subscriptions to streaming apps. The move will likely complement Amazon's effort to double down on sports programming through its Prime Video service, a key channel to attract consumers to its shopping platform.

Amazon already owns the rights to stream games including National Football League's Thursday Night Football franchise and Premier League soccer matches in the UK, setting it up to better compete with sports streaming leader Walt Disney Co. It was not clear when Amazon would roll out the sports app and whether it would go through with the plan, according to the report.

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