Microsoft Fined $64 Million By France Over Cookies Used in Bing Searches

France's privacy watchdog fined Microsoft $64 million for not offering clear enough instruction for users to reject cookies used for online ads, as part of the move to enforce Europe's tightening data protection law. From a report: CNIL, France's digital privacy regulator, said Thursday that it carried out several investigations on the Microsoft search engine Bing in September 2020 and May 2021 and found that the site dropped advertising cookies in users' terminals without their explicit consent.

The website also lacked a button for users to reject cookies as simply as accepting them, CNIL said, where two clicks were required to refuse all cookies while only one was needed to accept them. Cookies are small files that track and monitor the sites users have visited and are often used to help personalize online ads. According to CNIL, the $64 million fine against Microsoft is justified partly because of the scope of revenue the company made from advertising indirectly generated from the data collected via cookies.

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