PC Price Cuts Are Coming as Manufacturers Rethink Their Portfolios

An anonymous reader shares a report: According to a recent IDC forecast, the PC and tablet markets are expected to shrink. Shipments for tablets and PCs will decline almost 12% in 2022, the research firm reported, and are expected to decline further in 2023. But excess inventory is already forcing suppliers to heavily discount products and shift from the premium segment to more mid-range products, the analysts said. On the other hand, the report states that tablet and PC shipments will continue to remain above pre-pandemic levels. But uncertain economic conditions will threaten inventory and increase market saturation next year.

'The reality is that both PC and tablet makers will struggle in the coming months as not only are volumes expected to decline, but so will average selling prices,' Jitesh Ubrani, IDC's research manager for mobility and consumer device trackers, said in a release. In October of this year, IDC reported that tablet shipments were down 8.8%, signaling the fifth straight quarter of the tablet market's decline. This market contraction followed two years of massive growth, which can be mostly attributed to economic factors.

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