Netflix To Let Tens of Thousands of Subscribers Preview Content

Streaming giant plans global expansion of program that helped make 'Don't Look Up' less serious. From a report: Before Netflix's 2021 release of 'Don't Look Up,' a small group of its U.S. subscribers previewed the film and told the streaming giant that the movie came across as too serious, according to people familiar with the matter. The film's creators used that feedback to dial up the comedic element of the film and make it appeal to a broader audience, the people said. While the film received lukewarm reviews among critics, 'Don't Look Up' was nominated for four Academy Awards and broke a Netflix record for weekly viewing hours of a film, a record it still holds. Netflix is now planning to expand its group of previewers beyond its current base of 2,000-plus subscribers to include tens of thousands of users around the world early next year, people familiar with those plans said.

Netflix is working to ensure that every dollar spent on content yields the highest level of member attention and engagement across its 223 million-strong subscriber base globally, and comes as streamers more heavily scrutinize content spending and focus more on profitability. Netflix this year suffered two consecutive quarters of subscriber losses and has told Wall Street it expects to keep its spending on new shows and movies to about $17 billion annually for the next few years. The company returned to subscriber growth in the third quarter.

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