How far will you go to protect your personal data?

No longer shop with a brand? Pay more for goods and services from a company with a better privacy record? Stop using an app? All of these and more are actions people are prepared to take if they find out organizations aren't keeping their data safe, according to a new report from DataGrail. The report reveals important implications for businesses and elected officials, as consumers demand greater protections and believe that privacy is a fundamental human right. When people feel like their data is in good hands, they are more willing to shop, share, and interact. It shows 57 percent… [Continue Reading]