How to use data to anticipate consumer behavior [Q&A]

Businesses are starting to recognize the advantages of leveraging data-driven approaches to improve customer experience. These approaches are also hugely valuable when included in strategic roadmaps to increase engagement and return on investment. Analytical data is ideal for businesses wanting to assess the needs of their target customers to deliver personalized experiences and attain more accurate forecasting and demand planning. Moreover, data from analytics promotes more effective inventory and supply chain management, compounding supply and fulfillment issues businesses are currently experiencing George Ioannou, managing partner for global experience design agency Foolproof, a Zensar company, talks to us about how businesses… [Continue Reading]