Why enterprises need to treat data as a first class citizen [Q&A]

Data has become increasingly important for modern businesses and they increasingly expect it to help them improve their delivery to customers and ultimately their bottom line. We spoke to Dom Couldwell, head of field engineering, EMEA at DataStax to discuss how companies can use data and how they need to adapt their approach to do so effectively. BN: Companies are putting more emphasis on data in their businesses, and it's how they expect to create more revenues in future. Are they actually ready for this approach? DC: To be brutally honest, most organizations are not ready for data in their… [Continue Reading]