Creating Traffic Safety Maps

Akihabara News (Tokyo) — LayerX, a startup promoting digital transformation in various industries, and Aioi Nissei Dowa Insurance, part of the MS&AD Insurance Group, began offering data analytics services in July 2022 intended to contribute to traffic safety.

Anonify, which is a technology developed by LayerX, is utilized in connection with car driving data gathered by Aioi Nissei Dowa Insurance.

The service is an example of “telematics,” a word combining the terms telecommunications and informatics. Telematics is an interdisciplinary field encompassing telecommunications, vehicular technologies, electrical engineering, and computer science.

In this case, the telematics service aims to reduce the number–or entirely prevent–car accidents. This stands in contrast to ordinary car insurance which focuses on payments after accidents have happened.

Using Anonify, Aioi Nissei Dowa Insurance has created traffic safety maps based on car driving data collected from public organizations on accidents at various locations. It even carries data that highlights higher risks due to factors such as the time of day and people’s ages, which is a key advance made possible by the fact that Anonify can properly protect personal information.

Anonify empowers the traffic safety map with a combination of the extensive original data and Artificial Intelligence projections.
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