DOJ Is Preparing To Sue Google Over Ad Market As Soon As September

According to Bloomberg, the Department of Justice is preparing to sue Google as soon as next month, 'capping years of work to build a case that the Alphabet unit illegally dominates the digital advertising market.' From the report: Lawyers with the DOJ's antitrust division are questioning publishers in another round of interviews to refresh facts and glean additional details for the complaint. Some of the interviews have already taken place and others are scheduled in the coming weeks. They build on previous interrogations conducted during an earlier stage of the long-running investigation.

An ad tech complaint, which Bloomberg had reported was in the works last year, would mark the DOJ's second case against Google following the government's 2020 lawsuit alleging the tech titan dominates the online search market in violation of antitrust laws. Still undecided is whether prosecutors will file the case in federal court in Washington, where the search case is pending, or in New York, where state attorneys general have their own antitrust case related to Google's ad tech business.

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