Google Privacy Lawsuit Over Ad Bidding Process To Go Forward

Google has failed to convince a California federal judge to dismiss a privacy lawsuit that alleges the Alphabet Inc unit sells or gives personal information to third parties through its digital advertising system, without informing users. From a report: In a Monday opinion, U.S. District Judge Yvonne Gonzalez Rogers in Oakland said Google account holders have sufficiently alleged most of their claims in the lawsuit over the company's 'real-time bidding' process. A Google spokesperson said in a statement Tuesday that privacy and transparency are 'core' to its ad services. 'We never sell people's personal information, we have strict policies specifically prohibiting personalized ads based on sensitive categories of information, and sensitive user data like health, race, or religion is not shared with our partners,' the spokesperson said.

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