Consumers want digital identity verification from online brands

Providing a digital identity to create an online account or complete a transaction is becoming more commonplace globally and consumers are now expecting this as part of their engagement with a business. Research carried out by Opinium for Jumio surveyed 8,000 adult consumers split evenly across the UK, US, Singapore and Mexico. It finds that 57 percent now say they have to use their digital identity 'constantly' or 'often' to access their online accounts. Singapore has the highest level of digital identity use (70 percent), compared to the US (52 percent) and Mexico (55 percent), with the UK trailing on… [Continue Reading]