UK consumers willing to give up social media rather than part with more data

A new study shows that 63 percent of the UK population distrust social media due to privacy concerns and what's more as a result of privacy issues or other public scandals involving social media, 30 percent of consumers have either disabled social media (17 percent) or plan to within the next 12 months (13 percent). The research, from digital experience company Acquia, shows only 27 percent say they would be willing to part with more data to retain access to platforms. While 48 percent indicate that recent revelations about data sharing practices have led to them using social media less… [Continue Reading]