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European watchdog: All data collected about users via ad-consent popup system must be deleted

Wednesday February 2, 2022. 04:35 PM , from TheRegister
Decision to affect Google's, Amazon's and Microsoft's online ads biz
All data collected through the Transparency & Consent Framework (TCF) must now be deleted by the 1,000+ firms that pay international digital marketing and advertising association IAB Europe to use it. This includes Google's, Amazon's and Microsoft's online advertising businesses.…
https://go.theregister.com/feed/www.theregister.com/2022/02/02/europe_iab_decision/
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