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Here's why Ikea's great innovation was foisting furniture assembly onto its customers

Monday January 31, 2022. 06:59 PM , from BoingBoing
The 'Ikea effect' is a cognitive bias in which you overestimate the value of something that you had a hand in creating. It's why people try to sell their used IKEA furniture on Craigslist for way more than any reasonable person would pay. — Read the rest

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