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Comcast Will Soon Launch Smart TVs Under Its New XClass TV Brand

Wednesday September 15, 2021. 03:25 AM , from Slashdot
Comcast Will Soon Launch Smart TVs Under Its New XClass TV Brand
Comcast is gearing up to launch its own smart TVs: The company has struck a partnership with Chinese TV manufacturer Hisense to sell two smart TV models under the XClass TV brand, Protocol reported Tuesday. From the report: A number of clues left online suggests that a launch is imminent. XClass TVs run a version of Comcast's X1 operating system, which also powers the company's set-top boxes as well as its Xfinity Flex streaming box. However, unlike those devices, XClass TVs will be available to anyone, regardless of whether they subscribe to the company's cable services. The Wall Street Journal reported earlier this summer that Comcast had struck a partnership with Walmart to sell its smart TVs; Protocol was first to report about Comcast's plans to enter the smart TV platform business a year ago. While under development for some time, Comcast's smart TV efforts have picked up steam in recent months: The company registered a trademark for 'X Class TV' in February. The official XClasstv.com website remains inaccessible, but the company inadvertently left a temporary staging site accessible to the public that reveals many details about the initiative.

'XClass TV is a smart TV that brings all your favorite apps, live channels, and On Demand movies and shows together in one place,' that site explains in a FAQ. ' XClass TV... gives you thousands of free movies, shows, music, and more. And to find what you love faster, XClass TV comes with a voice remote that lets you control your TV and search across apps with just your voice.' Among the tidbits leaked through this staging site: Hisense is making two 4K TV models, with screen sizes of 43 and 50 inches, respectively, for Comcast.

Read more of this story at Slashdot.
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