Amazon Is Shutting Down Prime Now, Folding Two-Hour Deliveries Into Its Main App

Amazon is shutting down its standalone Prime Now delivery app, with its speedy two-hour delivery options moving exclusively into the company's main app and website, the company announced today. The standalone Prime Now app and website will be retired by the end of the year. The Verge reports: Originally launched in 2014, Prime Now was designed to offer deliveries of essential items within hours rather than days for Prime members. The service was initially available in just a small number of cities, but has since expanded to over 5,000 locations around the world, CNBC notes. Writing in a blog post, Amazon's vice president of grocery Stephenie Landry said shutting down the separate app will 'make this experience even more seamless for customers.'

Two-hour delivery options from Amazon Fresh and Whole Foods have been available on the main Amazon site and app in the US since 2019, but the company says third-party partners and local stores around the world will be moved onto its main service by the end of the year. These include local stores like Bartell's in Seattle, Morrisons in Leeds, or Monoprix in Paris.

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