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Google's FLoC flies into headwinds as internet ad industry braces for instability
Saturday April 17, 2021. 10:07 AM , from TheRegister
Reinventing web advertising tech at a time of heightened privacy concern proves difficult
Analysis With Google testing its FLoC ad technology in preparation for the planned elimination of third-party cookies next year, uncertainty about potential problems and growing legal support for privacy is shaking up the digital ad industry.…
https://go.theregister.com/feed/www.theregister.com/2021/04/17/google_floc_adoption/
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