39% of Americans Say Netflix Has Best Original Content of All Streaming Services, Survey Finds

The lion's share of U.S. consumers say the streamer has the best original programming, according to a new Morgan Stanley survey. Variety reports: Netflix remains the most frequently cited as offering the best original programming -- with 38% of survey respondents picking it as No. 1, per the Wall Street analyst firm's 2021 streaming survey. That's roughly in line with Morgan Stanley's previous surveys. On the 2021 survey, 12% of respondents said Amazon Prime Video offers the best original programming, followed by Disney Plus, Hulu and HBO Max which each scored 6%-7% of total responses.

Among Netflix customers, the top reasons cited for subscribing to Netflix were 'broad selection of content' (55%), 'good original programming' (51%), 'adds content I like' (49%) and 'no commercials' (46%). In 2021, Netflix is projected to spend about $19 billion on content according to a forecast by financial research firm Bankr, up about 10% from last year. Netflix retains the No. 1 spot as the most widely used streaming service with 58% of respondents saying they use the service. Amazon Prime Video came in at 45% (up 400 basis points year over year), Disney Plus was at 31% (up 650 basis points), and HBO/HBO Max was 20% (up 500 basis points).

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