Spotify Jumps Into Social Audio, Acquires Sports-Focused Live Audio App
Tuesday March 30, 2021. 05:26 PM , from Slashdot
Spotify said Tuesday it has acquired the company behind the live audio app Locker Room, giving the music and podcast platform a new foothold in a space that has seen a surge of interest following the rise of the app Clubhouse. From a report: The company, Betty Labs, launched Locker Room in October as a sports-focused platform for live audio conversations. Spotify said it plans to 'evolve and expand' the app 'into an enhanced live audio experience for a wider range of creators and fans.' Locker Room will soon expand and rebrand to become more like Clubhouse or Twitter Spaces: a forum for live conversations about music, culture and all manner of topics. 'Creators and fans have been asking for live formats on Spotify, and we're excited that soon, we'll make them available to hundreds of millions of listeners and millions of creators on our platform,' Spotify's chief research and development officer Gustav Soderstrom said in a statement. The acquisition comes amid a surge of interest in live audio following the meteoric rise of Clubhouse, an app that has drawn more than 10 million users in under a year, amassed a $1 billion-plus valuation and inspired Facebook, Twitter and others to develop their own Clubhouse competitors.
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