From idea to product: A roadmap for the journey

How do you take an idea and turn it into a successful product? It’s easier said than done. Having a great idea is just one small step. The 'productizing' of that idea requires many more steps to execute. According to the laws of market failure, most new products will fail even if they are competently executed. Good ideas typically fail because they can’t cross the barrier between innovation and production. Bringing an idea to fruition and then getting it to market is a significant undertaking with many challenges and potential pitfalls along the way. And that’s to say nothing of… [Continue Reading]