Console makers seek to avoid 25% price bump driven by Trump’s trade war

Enlarge / This could all be 25% more expensive if the Trump administration's latest Chinese tariff threats go through.
With the long-running trade war between the United States and China continuing to escalate, the Trump administration is now threatening to institute a 25% tariff on an additional $300 billion in goods from the country, a move that would cover almost all Chinese exports. In light of that threat, Nintendo, Microsoft, and Sony issued a letter today asking the administration to exempt video game consoles from any such tariff plans.
The seven-page letter, signed by the business affairs VPs of the three major console makers, argues that any tax on game console imports would 'injure consumers, video game developers, retailers, and console manufacturers; put thousands of high-value, rewarding U.S. jobs at risk; and stifle innovation in our industry and beyond.'
Since game consoles are sold at or slightly above the cost of manufacture, the cost of any import tariff would have to be passed directly on to 'extremely price sensitive' consumers, the letter argues. 'A price increase of 25% will likely put a new video game console out of reach for many American families who we expect to be in the market for a console this holiday season,' the letter says.
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