Amazon's Ring May Be Branching Out Beyond Outdoor Cameras

The Amazon panopticon may soon be getting a few new eyes. From a report: In February 2018, Amazon paid $1 billion to acquire Ring, the connected-camera doorbell company whose founder was once rejected on Shark Tank. Since then, Ring has been integrated with other Amazon services, allowing live feeds from its devices on Amazon Echo Shows and leading to new products such smart floodlights. Ring has also helped Amazon to flesh out its rather creepy Key service, where users with Ring doorbells (and other connected products) can choose to let people and deliveries into their homes remotely. Ring has also been building up its Neighbors app, which allows Ring users to share their camera footage with people who live nearby, allowing them to see if they believe any crimes have been committed nearby.

Ring has also forged partnerships with more than 50 police departments, leading to communities that are effectively surveilled by the police, through the camera company owned by the US's largest e-commerce company. Amazon is apparently not stopping there with its one-stop viewing. The company recently received trademarks, uncovered by Quartz, for multiple products that bear the Ring name, including Ring Beams, Ring Halo, and Ring Net. All three trademarks are listed as covering a range of uses, many matching what Ring products currently offer, including internet-connected security cameras, alarm systems, lighting, and cloud video storage.

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