Shifting Strategy, Microsoft Closed All Its Specialty Stores and Kiosks in the US

Microsoft is on the cusp of finally opening its flagship retail store in the UK next month, but all of the smaller Microsoft Specialty Stores have evidently been shuttered with many reportedly closing this past weekend. From a report: As of June 2019, Microsoft has just over 80 full-fledged Microsoft Stores in the United States, Canada, Puerto Rico, and Australia, but 17 of the smaller kiosks and so-called specialty stores have now been removed. Indeed, all the specialty stores are now gone implying a planned shift in retail strategy. In a statement, Microsoft said: After careful discussion and evaluation, we've made the decision to close our specialty store locations. We are focused on delivering great experiences throughout the customer journey. We will continue to connect with and empower our customers to achieve more and discover all that's possible with Microsoft through Microsoft Store across the globe online and in our physical stores in the U.S., Canada, Puerto Rico, Australia, and coming soon to the U.K.

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