How to measure your company's digital adoption trajectory

We live in a digital era, where digital adoption is critical for every business. It doesn’t matter what industry you’re in, your customers expect to be able to do everything online, and preferably from their phones. Digital adoption cuts right across the B2B and B2C divide. It’s not just your customers, either; your employees demand it too. Your employees are increasingly born in the digital age. They look for smooth, smart, intuitive digital tools to assist and support them in every corner of their working life. Despite the importance of digital adoption, not every enterprise succeeds in introducing it. There… [Continue Reading]