Pokémon characters have their own pea-sized region in brain, study finds

The first Pokémon game was released in 1996 for the Nintendo Game Boy.

Detective Pikachu, the first live-action film inspired by the classic Nintendo game Pokémon, hits theaters on May 10. So it's timely that a new paper has just appeared in Nature Human Behavior, concluding that people who avidly played the game as children have developed a unique cluster of brain cells devoted to recognizing the hundreds of different Pokémon species.
It's well known that human beings are remarkably adept at visually recognizing faces, words, numbers, places, colors, and so forth thanks to a constellation of regions—small clusters of neurons about the size of a pea—in the temporal lobe, located just behind the ears. Those regions show up in the same place in most people, despite differences in age, sex, or race. There's even a so-called 'Jennifer Aniston neuron,' (aka the 'grandmother cell') discovered by a UCLA neuroscientist in 2005, whose primary purpose seems to be to recognize images of the famous actress. Similar neurons have also been found for other celebrities like Bill Clinton, Julia Roberts, Halle Berry, and Kobe Bryant.
'This is quite remarkable, and it's still an open mystery in neuroscience why these regions appear exactly where they do in the brain,' said co-author Jesse Gomez, a postdoc at the University of California, Berkeley, who conducted the experiments while a grad student at Stanford University. One way to answer this question, and determine which of several competing theories is correct, is to study people who, as children, had a unique experience with a new type of visual stimulus. If those people were shown to have developed a new brain region dedicated to recognizing that new object class, that would offer useful insight into how the brain organizes itself.
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