Empowering the channel to make a success of cloud

In the fast-paced world of the IT channel, choosing the right partner can make or break a business. In an ideal world, the partnership delivers a result that’s greater than the sum of its parts -- after all that’s the whole point of the channel. A successful partnership should mean that customers benefit from outstanding technology, service and support, which in turn brings the partners sustained revenues and opportunities to grow sales. So often, however, partner selection is rushed and it’s unclear how the businesses will work to align their expertise and create a genuinely compelling proposition for customers. Ineffective… [Continue Reading]