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Beyoncé, Donald Glover, Adidas, Nike, and the Fight for Cool
Thursday April 25, 2019. 09:29 PM , from Wired: Tech.
Adidas' collaboration with Donald Glover is just its latest attempt to define culture. Also on deck? Beyoncé.
https://www.wired.com/story/adidas-nike-battle-for-cool
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