Google Stadia will support “a variety of business models”

Google's Phil Harrison (you may remember him from his days at Sony).



Last month, when Google revealed its upcoming Stadia streaming gaming platform, it left open the major question of precisely how Google and game developers would make money from these games running on remote servers. In an on-stage discussion at LA's GamesBeat Summit this week, though, Google's Phil Harrison mentioned that 'our platform at a fundamental level has been architected to support a very wide variety of what people call 'monetization options.' Everything from purchase to transaction to subscription.'
That's not quite a direct confirmation that all those different options will be available to developers on Stadia. All Harrison would reveal is that 'there is no technical limitation on how we have architected the platform to support a variety of business models.' (Emphasis ours.). But that architecture would be a very odd thing for Harrison to bring up if, say, Google was planning to impose a one-size-fits-all subscription on Stadia users.
In discussing Stadia, Harrison has put a lot of focus on how the platform makes it easy for players to share a game through a link in a text message, for instance, or by letting people instantly jump in to an instance of a game they're watching on YouTube at a specific point on the video. This form of game discovery could 'change the way game value is perceived by players,' Harrison said, by removing the 'retail store pressure' and limited 'outward facing' selection of brick-and-mortar and digital storefronts. 'When a game is a link, the Internet is your store,' he said. 'That means we can change the perceived value of games.'
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