Facebook says it never sells your data but these internal documents show exactly how much they value your data in dollars

Some 4,000 pages of internal Facebook documents from 2011 to 2015 leaked to reporters at NBC News illuminate the company's shady approach to sharing and selling your personal user data, and how Facebook gives greater access to companies it considers friendly and aligned with its profit interests.
Read the entire report:
'Mark Zuckerberg leveraged Facebook user data to fight rivals and help friends, leaked documents show: Facebook’s leaders seriously discussed selling access to user data — and privacy was an afterthought.'
Here are tweeted observations from Olivia Solon and Cyrus Farivar, the report's co-authors, as well as other journalists who've been covering this same beat, commenting on the NBC News blockbuster just published today.

Important story from @oliviasolon & @NBCNews. Was #CambridgeAnalytica data leak accident? Or design? https://t.co/jcul457cZ8 via @nbcnews
— Carole Cadwalladr (@carolecadwalla) April 16, 2019

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“NBC has obtained thousands of pages of leaked internal documents show that Facebook wasn’t just spitballing about selling access to user data - the plans had buy-in among Zuck, Sandberg and were pitched to the board of directors,” tweeted report co-author Olivia Solon.
She continues, “While FB has always maintained it never sold your data & that the service is free, these docs show - over and over again - explicit monetary value ascribed to user data. This could, as @jason_kint says, help regulators build an antitrust complaint.”

Since I began at @NBCNews about 2 mo ago, a substantial portion of my time has been taken up working on this story, with @oliviasolon.
The result: "Mark Zuckerberg leveraged Facebook user data to fight rivals and help friends, leaked documents show"https://t.co/cvubNfL7Db
— Cyrus Farivar (@cfarivar) April 16, 2019

“It’s sort of unethical”: The complete #Six4Three docs obtained by @dcampbell_iptv were analyzed by @oliviasolon and @cfarivar expanding our view of Facebook as a ruthless monopolist that leveraged personal data to pick winners and losers in the market. https://t.co/hSYQa9J8i4
— David Carroll