Class-Action Lawsuit Accuses AT&T of Lying To Customers About DirecTV Now

A massive class-action lawsuit is accusing AT&T of lying to customers about DirecTV Now when it bought Time Warner. KCTV5 reprots: At the time, they promised customers and investors, they would be cutting prices for their streaming service called DirecTV Now. However, the lawsuit accuses the company of switching up TV packages, confusing customers by getting rid of the bundles it had been offering, charging higher prices for new types of bundles, and then bringing back the original bundles at a higher price. Investors were not happy about this because stock prices tanked. DirecTV Now was hemorrhaging customers, losing about 260,000 customers in December. 'AT&T's registration statement 'touted yearly and quarterly growth trends... including quarterly subscriber gains in its DirecTV Now service sufficient to offset any decrease in traditional satellite DirecTV subscribers, such that AT&T was experiencing an ongoing trend of total video subscriber 'net additions,'' reports Ars Technica, citing a segment of the complaint.

'But in reality, 'DirecTV Now subscribers were leaving (i.e., not renewing) as soon as their promotional discount periods expired, while at the same time new potential DirecTV Now customers were unwilling to pay the higher prices and therefore not subscribing at all,' the complaint said. By the time AT&T bought Time Warner, 'AT&T's reported 'net additions' growth trend was already reversing into a severe 'net loss.' [T]he AT&T registration statement 'purported to warn of numerous risks that 'if' occurring 'may' or 'could' adversely affect the company while failing to disclose that these 'risks' had already materialized at the time of the acquisition,' the complaint said.'

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