Amazon Is Slashing Whole Foods' Prices By 20 Percent On Hundreds of Items

An anonymous reader quotes a report from The Wall Street Journal: Amazon is planning to cut prices on hundreds of items at Whole Foods stores this week (Warning: source paywalled; alternative source), as the e-commerce giant seeks to change the chain's high-cost image amid intense competition among grocers. The price cuts affect more than 500 products and include a focus on produce and meat, according to documents viewed by The Wall Street Journal. The move comes after Whole Foods raised prices on select items in February, mostly consumer products, as suppliers increased their prices because of higher transport and ingredient costs.

The latest cuts -- which are set to drop at Whole Foods stores on Wednesday -- are some of the broadest since Amazon bought the grocer for nearly $14 billion in 2017. Prices will be reduced by an average of 20 percent on the selected items. The e-commerce giant has tried to extend its own reputation for low prices and convenience to Whole Foods, to counter a sense among some consumers that shopping there required a 'Whole Paycheck.' The discounts include more produce and meat products than the earlier cuts. The price of organic-rainbow carrots, for instance, will drop by $1, to $1.99, and the price of Black Forest ham will drop $3 a pound to $9.99. The companies also said Monday that Amazon Prime members would be able to save more than before at Whole Foods, with double the number of weekly Prime Member deals and deeper discounts. The report adds that the price cuts are expected to last at least through the end of the year.

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