How carriers can set themselves apart in today's competitive landscape

In an ongoing effort to keep up with their closest competition, the Big Four -- T-Mobile, Sprint, AT&T, and Verizon -- have continually innovated and directed wireless industry trends over the years. As such, the challenge of an ever-evolving carrier landscape has made it increasingly difficult for regional carriers to keep pace. But, with a little creativity and perseverance, regional carriers still have opportunities to stand out. Utilize additional revenue lines Broadly, one of the primary challenges for all wireless carriers is that consumers are now keeping devices longer, at an average of nearly three years. Who can blame them… [Continue Reading]