EU Expected To Hit Google with Another Massive Antitrust Fine

If you thought the European Commission was done hitting Google with massive fines, think again. From a report: Having already whacked the U.S. company with a $2.7 billion fine in 2017 (for disadvantaging comparison-shopping rivals in its search results) and a $5 billion fine last year (for disadvantaging software rivals in the Android ecosystem,) the Commission will reportedly issue another financial penalty next week. The fine's imminent nature was reported Friday by the Financial Times, citing three unnamed sources. The Commission and Google both declined to provide comment on the report. It is all about Google's restrictions on the 'AdSense for Search' boxes that third-party websites use to make it easier for users to search their sites. Searches conducted through the boxes bring up Google ads and, with Google having such a dominant position in the European online search advertising market, the Commission warned the company in 2016 that it believed the company was illegally abusing its position.

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