Protecting email deliverability before and after a data breach

The financial impact of a data breach continues to climb for businesses. IBM’s 2018 Cost of a Data Breach Study placed the average total cost of a data breach at $3.86 million, an increase of more than six percent compared to 2017. Every stolen or lost record costs a company $148, putting a hefty price tag on breaches of any size. Beyond immediate expenses, the required email notification to customers in the database can negatively contribute to a company’s ability to recover from the breach. FTC regulations require the company to contact every customer in their database via email or… [Continue Reading]