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This Guy Predicted Society's Thirst for Internet Fame—in 1999

Friday March 15, 2019. 12:00 PM , from Wired: Tech.
Early dot-com millionaire Josh Harris spent his fortune on a series of lurid social experiments to prove his point that people didn't want just 15 minutes of fame in their lives. They wanted it every day.
https://www.wired.com/story/josh-harris-social-media-totally-wired-excerpt

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