Tumblr's Web Traffic Has Dropped From 520 Million Page Views in December 2018 To 370 Million Page Views in February This Year Following Adult Content Ban

Tumblr's ban on pornography and adult content has led to an estimated fifth of its users deserting the platform. From a report: Tumblr's ban on pornography and adult content has led to a fifth of its users deserting the platform, figures reveal. The ban, which came into effect on 17 December, provoked a backlash from users who claimed it would penalise sex-positive, LGBT and NSFW art communities. Visits to the Tumblr website fell from 521 million in December to 437 million in January and 370 million in February, according to data from web analytics firm SimilarWeb. Tumblr's decision to update its content policy came after the discovery of child sexual abuse imagery on its blogs.

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