You May Have Forgotten Foursquare, But It Didn't Forget You

nj_peeps shares an excerpt from a report via Wired: [Foursquare cofounder Dennis Crowley says the company is working on a new game.] Think Candyland, but instead of fantasy locations like Lollipop Woods, the game's virtual board includes place categories associated with New York City neighborhoods. There's a Midtown Bar, a Downtown Movie Theatre, Brooklyn Coffeeshop, Uptown Park, and so on. As in Candyland, you move your game piece forward by drawing cards. But in Crowley's version, the cards are the habits and locations of real people whose data has been turned into literal pawns in the game. Foursquare knows where their phones are in real time, because it powers many widely used apps, from Twitter and Uber to TripAdvisor and AccuWeather. These people aren't playing Crowley's game, but their real-world movements animate it: If one of them goes into a bar in midtown, for example, the person playing the game would get a Midtown Bar card.

Ask someone about Foursquare and they'll probably think of the once-hyped social media company, known for gamifying mobile check-ins and giving recommendations. But the Foursquare of today is a location-data giant. During an interview with NBC in November, the company's CEO, Jeff Glueck, said that only Facebook and Google rival Foursquare in terms of location-data precision. You might think you don't use Foursquare, but chances are you do. Foursquare's technology powers the geofilters in Snapchat, tagged tweets on Twitter; it's in Uber, Apple Maps, Airbnb, WeChat, and Samsung phones, to name a few.

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