New tool aims to improve the effectiveness of workforce communication

At a time when there's intense competition in the jobs market, the importance of workforce communication in employee engagement is often overlooked. San Francisco-based communications platform SocialChorus is launching a new tool called Content Planner that gives organizations a single place to plan their content strategies and measure the impact of employee communications. 'Marketers and sales teams have long benefited from tools to assist in their strategic planning, collaboration and measurement, but resources for internal communicators to take this same approach have often lagged behind,' says Tim Christensen, chief technology officer at SocialChorus. 'By helping organizations more strategically plan and… [Continue Reading]