Amazon's Joint Health-Care Venture Finally Has a Name: Haven

'Haven' is the new name of the joint health-care venture between Amazon, JPMorgan, and Berkshire Hathaway. The CEOs of the three companies last January announced they were teaming up to tackle rising health-care costs. They formed a nonprofit company and named renowned surgeon, author and speaker Dr. Atul Gawande as CEO in June. CNBC reports: Prior to the big reveal, many industry insiders referred to the venture as 'ABC' or 'ABJ.' The company said the name choice of 'Haven' lines up with its mission to be a 'partner' to care providers and to focus on the health-care needs of the 1.2 million Amazon, Berkshire Hathaway and J.P Morgan workers. Since his appointment, Gawande has been meeting with employees at these three companies to understand their health-care experiences. In addition to its new brand, the company also unveiled a website with more details about the venture, including a number of areas of focus. These include: Improving the process of navigating the complex health-care system, and accessing affordable treatments and prescription drugs.

Haven also said on its website that it's interested in working with clinicians and insurance companies to improve the overall health-care system, suggesting the venture wants to work with existing players such as insurers, providers and pharmacy benefit managers rather than uprooting them. The website also includes a letter where Gawande describes Haven's role as being 'an advocate for the patient and an ally to anyone -- clinicians, industry leaders, innovators, policymakers, and others -- who makes patient care and costs better.'

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