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Beyond CRM? Altify Touts CRO as Next Big Enterprise Aspiration

Wednesday February 27, 2019. 11:25 PM , from eWeek
While Salesforce leads in customer relationship management (CRM), one of its partners, Altify, is pitching a new category of enterprise software that it says gives companies a way to get more value out of their commercial relationships.
midmarket.eweek.com/enterprise-apps/beyond-crm-altify-touts-cro-as-next-big-enterprise-aspiration
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