"We take your privacy and security seriously" is the "thoughts and prayers" of data-breaches

Writing on Techcrunch, Zack Whittaker (previously) calls out the timeworn phrase 'we take your privacy and security seriously,' pointing out that this phrase appears routinely in company responses to horrific data-breaches, and it generally accompanied by conduct that directly contradicts it, such as stonewalling and minimizing responsibility for breaches and denying their seriousness. 'We take your privacy and security seriously' is really code for 'Please stop asking us to take your privacy and security seriously.'