Google Warns News Sites May Lose 45 Percent of Traffic If EU Passes Its Copyright Reform

Google's SVP of Global Affairs, Kent Walker, laid out Google's opposition to the EU's highly contested copyright reform rules. 'Google warns Article 11 and Article 13 could have catastrophic effects on the creative economy in Europe by hampering user uploads and news sharing,' reports The Next Web. From the report: Article 11 in its current form will limit news aggregators' abilities to show snippets of articles. According to Google's own experiments, the impact of it only showing URLs, very short fragments of headlines, and no preview images would be a 'substantial traffic loss to news publishers.' 'Even a moderate version of the experiment (where we showed the publication title, URL, and video thumbnails) led to a 45 percent reduction in traffic to news publishers,' Walker explained. 'Our experiment demonstrated that many users turned instead to non-news sites, social media platforms, and online video sites -- another unintended consequence of legislation that aims to support high-quality journalism.' 'Article 11, called the 'link tax' by opponents, requires anyone who copies a snippet of text from a publisher's articles to have a license to do so,' reports ZDNet. 'Article 13 demands that online platforms filter and block uploads of copyright-infringing material.' The European Parliament approved Article 11 and Section 13 in September. The finalized version may be passed in March or April of this year.

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